Consumerology PB: The Truth about Consumers and the Psychology of Shopping

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Consumerology PB: The Truth about Consumers and the Psychology of Shopping
Philip Graves (Author)

Download: $9.99 (as of 01/12/2013 03:50 PST)

Consumer Behavior

Available in paperback for the first time, this new updated and revised second edition of Consumer.ology: the Truth About Consumers and the Psychology of Shopping contains a new introduction and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don't want; the ways in which we deceive ourselves; and the cutting edge behavioural science being used to change our habits to even more significant degrees.

• Rank: #88851 in eBooks
• Published on: 2013-01-24
• Released on: 2013-01-24
• Format: Kindle eBook
• Number of items: 1