Consumer Behaviour: Perspectives, Findings and Explanations

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Consumer Behaviour: Perspectives, Findings and Explanations
by John O'Shaughnessy

New!: $70.00 $59.62 (as of 01/10/2013 20:45 PST)

Consumer Behavior

A high level textbook discussing different perspectives in consumer behavior. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioral concepts.

• Rank: #183362 in Books
• Published on: 2013-01-15
• Released on: 2013-01-15
• Original language: English
• Number of items: 1
• Dimensions: 9.21" h x .83" w x 6.14" l, 1.76 pounds
• Binding: Paperback
• 536 pages