CB3 (with Marketing CourseMate with eBook Printed Access Card)

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CB3 (with Marketing CourseMate with eBook Printed Access Card)
by Barry J. Babin, Eric Harris
(3)

New!: $64.95 $33.36 (as of 01/09/2013 11:18 PST)
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Consumer Behavior

Created through a "student-tested, faculty-approved" review process with more than 175 learners and faculty, CB3 offers an engaging, accessible solution to accommodate the diverse lifestyles of today's learners. CB3 streamlines an engaging introduction to the core concepts and applications of contemporary consumer behavior as it's practiced today. This concise, engaging, and accessible solution addresses the latest consumer behavior statistics, examples and trends using a full suite of proven learning tools. An accompanying website brings consumer behavior concepts to life with interactive learning tools that support this unique, magazine-style book.

• Rank: #9511 in Books
• Brand: NA
• Published on: 2011-02-22
• Ingredients: Example Ingredients
• Original language: English
• Number of items: 1
• Dimensions: .70" h x 8.40" w x 10.70" l, 2.20 pounds
• Binding: Paperback
• 384 pages