Influence by Robert B. Cialdini - A Concise Understanding in 30 Minutes (30 Minute Expert Series)

Influence by Robert B. Cialdini - A Concise Understanding in 30 Minutes (30 Minute Expert Series)
30 Minute Expert Series (Author)

Download: $4.99 (as of 01/31/2013 16:21 PST)

Consumer Behavior

What is the psychology that drives people to say yes?

Influence …in 30 Minutes is the essential guide to quickly understanding the psychology of influence as outlined in Robert B. Cialdini’s best-selling book, Influence: The Psychology of Persuasion.

Learn the key ideas behind Influence in a fraction of the time:

• Discover the six universal principles to becoming a skilled persuader.
• Understand why people say yes, and learn how to counteract these persuasive tactics when they are used in an exploitive manner.
• Illustrative case studies reveal Cialdini's groundbreaking research in the psychology of influence.

In Influence, Robert B. Cialdini, PhD, best-selling author and expert in the field of influence and persuasion, has compiled over thirty-five years of evidence-based research to offer fundamental insights into the psychology of compliance. Through experimental studies and an immersion in the world of compliance professionals—politicians, fund-raisers, recruiters, advertisers, marketing professionals, and others—Cialdini presents a framework for understanding the world of persuasion.

Widely praised for its actionable insights, Influence: The Psychology of Persuasion offers practical knowledge for anyone seeking to ignite personal change and drive success.

30 Minute Expert Series
Designed for those whose desire to learn exceeds the time they have available, Influence …in 30 Minutes enables readers to rapidly understand the indispensible ideas behind critically acclaimed books.

• Rank: #67557 in eBooks
• Published on: 2013-01-28
• Released on: 2013-01-28
• Format: Kindle eBook
• Number of items: 1

Managing Brand Equity

Managing Brand Equity
by David A. Aaker
(4)

New!: $35.00 (as of 01/31/2013 04:05 PST)
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Consumer Behavior

The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and channel relationships. These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings, contends David Aaker, a national authority on branding. Yet, research shows that managers cannot identify with confidence their brand associations, levels of consumer awareness, or degree of customer loyalty. Moreover in the last decade, managers desperate for short-term financial results have often unwittingly damaged their brands through price promotions and unwise brand extensions, causing irreversible deterioration of the value of the brand name. Although several companies, such as Canada Dry and Colgate-Palmolive, have recently created an equity management position to be guardian of the value of brand names, far too few managers, Aaker concludes, really understand the concept of brand equity and how it must be implemented. In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value. The author opens each chapter with a historical analysis of either the success or failure of a particular company's attempt at building brand equity: the fascinating Ivory soap story; the transformation of Datsun to Nissan; the decline of Schlitz beer; the making of the Ford Taurus; and others. Finally, citing examples from many other companies, Aaker shows how to avoid the temptation to place short-term performance before the health of the brand and, instead, to manage brands strategically by creating, developing, and exploiting each of the five assets in turn

• Rank: #6055 in Books
• Published on: 1991-09-09
• Released on: 1991-09-09
• Original language: English
• Number of items: 1
• Dimensions: 9.53" h x 1.06" w x 6.38" l, 1.12 pounds
• Binding: Hardcover
• 299 pages

Ethical Theory and Business (8th Edition)

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Ethical Theory and Business (8th Edition)
Tom L. Beauchamp (Author), Norman L.. Bowie (Author), Denis G. Arnold (Author)
(10)

New!: $122.80 $96.95 (as of 01/30/2013 16:46 PST)
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Consumer Behavior

<>Ethical Theory and Business, 8/e presents a comprehensive anthology of readings, legal perspectives, and cases in ethics in business. Focuses on providing and explaining the tools needed to deal with ethical dilemmas in business.

 

The authors examine ethical theory and business practice, the purpose of the corporation, corporate character and individual responsibility, acceptable risk, the ethical treatment of employees, diversity and discrimination in the workplace, marketing and disclosure of information, ethical issues in information technology and, ethical issues in international business.

 

This book is intended for those interested in examining the ethical challenges we face today.

• Rank: #5493 in Books
• Published on: 2008-02-10
• Original language: English
• Number of items: 1
• Dimensions: 9.25" h x 1.61" w x 7.01" l, 2.49 pounds
• Binding: Paperback
• 704 pages

The Psychology of Sales

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The Psychology of Sales
Rosey Conway (Author)

Download: $2.99 (as of 01/30/2013 05:35 PST)

Consumer Behavior

To become a successful sales person, you need to understand the psychology of sales; the attitudes and behaviours of both customers (buying psychology and what influences customers today) and sales people (the psychology of selling).

Highly successful sales people are in a perpetual state of research, sales strategy, self analysis and action. Their finger is always on the pulse and this mini eBook aims to inspire just that - a fresh, new way of thinking about sales and getting more sales NOW.

In order to sell at a higher functioning level, your sales techniques and strategies need to be newer than the device you're reading this on, otherwise, you (and your sales) will be left behind. Incredible value, this eBook provides an environment for learners to think about sales in a fresh, new way, but also gives 5 take-away sales strategies and concepts for you to postulate on, personalize and implement in your own way appropriate you your industry, products and clients to order to increase your sales

• Rank: #144455 in eBooks
• Published on: 2013-01-10
• Released on: 2013-01-10
• Format: Kindle eBook
• Number of items: 1

Marketing & Sales - Predictable Advertising

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Marketing & Sales - Predictable Advertising
Dr. Leland Benton (Author)
(8)

Download: $6.87 (as of 01/29/2013 18:58 PST)

Consumer Behavior

Marketing & Sales – Predictable Advertising discusses topics such as advertising and promotion, advertising secrets, advertising strategies, advertising theory, advertising concept, advertising design, and advertising effectiveness. Written by Amazon bestselling author, Dr. Leland Benton, he provides a tome of concise and easy to read information for both ad executives and laymen alike. In today’s age of digital advertising, print and various media presentations, it is best to return to the basics to discover what the buying public needs and will buy. Dr. Benton takes you back to the fundamentals of advertising and branding of all goods and services and demonstrates the many ways to sell and advertise. If your stated goal is to increase sales and add profit to the bottom line then you need to read this book.

• Rank: #302953 in eBooks
• Published on: 2013-01-13
• Released on: 2013-01-13
• Format: Kindle eBook
• Number of items: 1

Psycholinguistic Phenomena in Marketing Communications

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Psycholinguistic Phenomena in Marketing Communications
by Tina M. Lowrey

New!: $49.95 (as of 01/18/2013 01:44 PST)

Consumer Behavior

The field of psycholinguistics and the application of psycholinguistic theory to advertising and marketing communication has become a topic of great prominence in the field of consumer behavior. Psycholinguistic Phenomena in Marketing Communications is the first book to address the growing research in this area. This timely volume combines research conducted by current scholars as it demonstrates diversity of the field in terms of relevant topics and methodological approaches. It examines brand names and their semantic and sound-based impact; sentence structure and research in marketing communication; advertising narratives evoking emotional responses; the effects of empathy response on advertising; and the role of language and images in creation of advertising.
 
The book includes authors from a variety of fields, including mass communication, marketing, social psychology, linguistics, and neuropsychology. A range of perspectives is discussed, from qualitative text analysis to controlled psychological experimentation. Psycholinguistic Phenomena in Marketing Communications is intended for students and scholars in numerous disciplines, such as advertising, marketing, social psychology, sociology, and linguistics. It is also suitable for graduate courses in these disciplines.

• Rank: #311062 in Books
• Published on: 2013-01-13
• Original language: English
• Number of items: 1
• Dimensions: 1.03 pounds
• Binding: Paperback
• 312 pages

Daily Actions for Superstar Service

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Daily Actions for Superstar Service
Ann Ward (Author), Cara Stein (Editor)

Download: $5.99 (as of 01/17/2013 14:28 PST)

Consumer Behavior

This book contains the daily techniques and inspiration needed to be an excellent customer service provider, consistently.
Other books will share models and philosophies, but this one is easy to use, fun, thought provoking and practical.
You'll want to leave it on your desk and refer to it daily!

• Rank: #175204 in eBooks
• Published on: 2013-01-01
• Released on: 2013-01-01
• Format: Kindle eBook
• Number of items: 1

Consumer Behavior

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Consumer Behavior
by Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters

New!: $320.95 $258.84 (as of 01/17/2013 03:08 PST)
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Consumer Behavior

CONSUMER BEHAVIOR combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of social media influences, increased consumer power, emerging neuroscience findings, and emotion in consumer decision making. In addition, the Sixth Edition includes an increased emphasis on social responsibility and ethics in marketing. With even more real-world examples and application exercises, including new opening examples and closing cases in every chapter, CONSUMER BEHAVIOR provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed.

• Rank: #5331 in Books
• Brand: NA
• Published on: 2012-08-10
• Ingredients: Example Ingredients
• Original language: English
• Number of items: 1
• Dimensions: 10.91" h x .98" w x 8.58" l, 2.95 pounds
• Binding: Hardcover
• 560 pages

• A conceptual model in each chapter helps students understand how that chapter's key topics relate to one another and how these topics connect to coverage in other chapters.
• Marketing Implication sections show students how various consumer behavior concepts can be applied to the practice of marketing, including essential functions such as market segmentation, target market selection, positioning, and decisions on promotion, price, product, and place.
• Discussion questions at the end of every chapter encourage students to recall and analyze what they have learned and apply the concepts to real-world situations.
• Online exercises provide extensive interaction with real advertisements, consumer data, and marketing strategies; relate chapter concepts to concrete experiences from students' lives; and explore how chapter concepts can be used in the workplace.
• Exhibits illustrate how consumer behavior concepts apply to U.S. and international marketing situations.

Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business

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Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business
by Dick Stroud, Kim Walker

New!: $30.00 $28.86 (as of 01/16/2013 15:56 PST)
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Consumer Behavior

As the populations of Europe and the US, soon to be followed by China, grow older, it is vital that marketers understand the effects of physiological ageing and their impact on marketing. The book that provides this advice is yet to be written.

This book contains models for companies to use to evaluate how successful their own strategies are and provide strategies and tools for improving their age-friendly marketing campaigns.

While most other marketing books focus on how ageing changes consumer behavior, the different ways of segmenting the older market, and the impact of ageing on the ways companies communicate, they simply address physiological ageing as a subsidiary subject. This book proves how the physical effects of ageing impact all consumer groups and nationalities, as well as all parts of the marketing cycle from the development of new products to post-sales support.

Current population demographics ensures that the issue of ageing will continue to increase in importance, as will the demand for informed comment and knowledge of the subject. Marketing to the Ageing Consumer represents a turning point in the sophistication of the techniques and tools available to companies to exploit the surge in numbers of older consumers.

• Rank: #68988 in Books
• Published on: 2012-12-15
• Released on: 2013-01-08
• Original language: English
• Number of items: 1
• Dimensions: 9.45" h x .71" w x 6.42" l, 1.19 pounds
• Binding: Hardcover
• 264 pages

The Mobile Wave: How Mobile Intelligence Will Change Everything

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The Mobile Wave: How Mobile Intelligence Will Change Everything
by Michael Saylor

New!: $15.99 $10.87 (as of 01/16/2013 05:51 PST)

Consumer Behavior

In the tradition of international bestsellers, Future Shock and Megatrends, Michael J. Saylor, CEO of MicroStrategy, brings The Mobile Wave, a ground-breaking analysis of the impact of mobile intelligence—the fifth wave of computer technology.  

The Mobile Wave argues that the changes brought by mobile computing are so big and widespread that it’s impossible for us to see it all, even though we are all immersed in it. Saylor explains that the current generation of mobile smart phones and tablet computers has set the stage to become the universal computing platform for the world. In the hands of billions of people and accessible anywhere and anytime, mobile computers are poised to become an appendage of the human being and an essential tool for modern life.

With the perspective of a historian, the precision of a technologist, and the pragmatism of a CEO, Saylor provides a panoramic view of the future mobile world. He describes how:

• Rank: #254772 in Books
• Published on: 2013-05-07
• Original language: English
• Number of items: 1
• Binding: Paperback
• 304 pages

Consumer Behavior and Managerial Decision Making (2nd Edition)

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Consumer Behavior and Managerial Decision Making (2nd Edition)
by Frank R Kardes
(1)

34 Used! | New! from $102.09 (as of 01/15/2013 19:01 PST)

Consumer Behavior

This scientific, sophisticated, yet readable book approaches the subject of consumer behavior by using a rigorous scientific orientation, and presenting material in three overlapping sections: basic concepts, persuasion, and managerial decision making. It discusses the principles and scientific investigation of consumer behavior and demonstrates how companies and organizations use them strategically every day. Chapter topics include consumer attention and comprehension; consumer memory, judgment, and choice; the message-learning approach to persuasion; affective and motivational approaches to persuasion; self-persuasion and social influence principles; online consumer behavior; new product development; product management; and strategies for improving managerial decision making. For individuals concerned with the attitudes and activities of today's buyer in the marketplace.

• Rank: #7298 in Books
• Published on: 2001-07-09
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 480 pages

Affluenza: The All-Consuming Epidemic (Bk Currents)

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Affluenza: The All-Consuming Epidemic (Bk Currents)
by John de Graaf, David Wann, Thomas H Naylor, David Horsey, Vicki Robin
(121)

New!: $21.95 $14.63 (as of 01/15/2013 08:47 PST)
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Consumer Behavior

Based on two highly acclaimed PBS documentaries watched by 10 million viewers, "Affluenza uses the whimsical metaphor of a disease to tackle a very serious subject: the damage done -- to our health, our families, our communities, and our environment -- by the obsessive quest for material gain. In cleverly titled chapters like "Swollen Expectations" and "A Rash of Bankruptcies," the authors examine the origins, evolution, and symptoms of the affluenza epidemic. Yet they also explore cures and suggest strategies for rebuilding families and communities and for restoring and respecting the earth.
Demonstrating that now, more than ever, Americans need ways of fighting the affliction, this edition includes a new introduction and updated figures, adds information on the impacts of stress and overwork, and provides an in-depth look at various campaigns and movements offering solutions for today's problems. Engaging, fast-paced, and accessible, it reexamines a serious, far-reaching issue for a wide audience.

• Rank: #10300 in Books
• Published on: 2005-09-01
• Original language: English
• Number of items: 1
• Dimensions: .84" h x 6.66" w x 9.16" l, 1.08 pounds
• Binding: Paperback
• 288 pages

• ISBN13: 9781576753576
• Condition: New
• Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

Decoded: The Science Behind Why We Buy

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Decoded: The Science Behind Why We Buy
by Phil Barden

New!: $32.95 $21.09 (as of 01/14/2013 21:29 PST)

Consumer Behavior

In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing.

He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions. He deciphers the ‘secret codes’ of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to great effect by dramatically improving key factors such as relevance, differentiation and credibility.

• Shows how the latest insights from the fields of Behavioural Economics, psychology and neuro-economics explain why we buy what we buy
• Offers a pragmatic framework and guidelines for day-to-day marketing practice on how to employ this knowledge for more effective brand management - from strategy to implementation and NPD.
• The first book to apply Daniel Kahneman’s Nobel Prize-winning work to marketing and advertising
• Packed with case studies, this is a must-read for marketers, advertising professionals, web designers, R&D managers, industrial designers, graphic designers in fact anyone whose role or interest focuses on the ‘why’ behind consumer behaviour.
• Foreword by Rory Sutherland, Executive Creative Director and Vice-Chairman, OgilvyOne London and Vice-Chairman,Ogilvy Group UK
• Full colour throughout

• Rank: #449333 in Books
• Published on: 2013-02-18
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 280 pages

My Company 'Tis of Thee: 50 Patriotic American Companies American Consumers Should Know About

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My Company 'Tis of Thee: 50 Patriotic American Companies American Consumers Should Know About
by Roger Simmermaker

New!: $12.95 (as of 01/14/2013 10:07 PST)
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Consumer Behavior

My Company Tis of Thee: 50 Patriotic American Companies American Consumers Should Know About features two-page write-ups about patriotic, American-owned companies who maintain a majority of their production in the United States and have demonstrated the desire to swim upstream against the tide of ever-increasing imports among competitors in their industry. Additionally, four American companies that most consumers already know about, but should know more about, are also featured.

• Rank: #105592 in Books
• Published on: 2013-01-06
• Released on: 2013-01-06
• Original language: English
• Binding: Paperback
• 160 pages

Loyalty 3.0: How Big Data and Gamification are Revolutionizing Customer and Employee Engagement

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Loyalty 3.0: How Big Data and Gamification are Revolutionizing Customer and Employee Engagement
by Rajat Paharia

New!: $27.00 $17.82 (as of 01/14/2013 00:23 PST)

Consumer Behavior

• Rank: #429932 in Books
• Published on: 2013-05-31
• Original language: English
• Binding: Hardcover
• 240 pages

The Better Mousetrap: Brand Invention in a Media Democracy

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The Better Mousetrap: Brand Invention in a Media Democracy
by Simon Pont
(1)

New!: $19.95 $16.98 (as of 01/13/2013 13:30 PST)
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Consumer Behavior

Why do we love certain brands - the ones that feel like ours - and passionately or indifferently reject the rest? What do our brands say about us? And why do we feel so compelled to use digital brands to say even more?

Advertising has always been the hard sell and subtle hustle that piques our interest and gets us thinking, I WANT that - but in a world that now moves with binary speed, the Brand Game is taking ever-new and remarkable turns in its pursuit of better and faster mice.

The Better Mousetrap gives readers an accessible, provocative and insightful glimpse into the brand and advertising strategies of some of the world's leading companies including Google, Apple, Nike, McDonalds, Twitter, Bing, Facebook, Disney and Coca Cola. Simon Pont provides expert critique on how and why certain brands succeed in a world being redefined by digital media.

• Rank: #327196 in Books
• Published on: 2012-12-28
• Original language: English
• Number of items: 1
• Dimensions: 9.13" h x .71" w x 6.14" l, .99 pounds
• Binding: Paperback
• 296 pages

Grown Up Digital: How the Net Generation is Changing Your World

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Grown Up Digital: How the Net Generation is Changing Your World
by Don Tapscott (Author), Brett Barry (Narrator)
(44)

New!: $23.80 $14.95 (as of 01/13/2013 02:19 PST)

Consumer Behavior

Happy Money: The Science of Smarter Spending

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Happy Money: The Science of Smarter Spending
by Elizabeth Dunn, Michael Norton

New!: $25.00 $14.36 (as of 01/12/2013 16:36 PST)

Consumer Behavior

If you think money can’t buy happiness, you’re not spending it right. Two rising stars in behavioral science explain how money can buy happiness—if you follow five core principles of smarter spending. Happy Money offers a tour of new research on the science of spending. Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong. Happy Money explains why you can get more happiness for your money by following five principles, from choosing experiences over stuff to spending money on others. And the five principles can be used not only by individuals, but by companies seeking to create happier employees and provide “happier products” to their customers. Dunn and Norton show how companies from Google to Pepsi to Charmin have put these ideas into action. Along the way, the authors describe new research that reveals luxury cars often provide no more pleasure than economy models, that commercials can enhance the enjoyment of watching television, and that residents of many cities frequently miss out on inexpensive pleasures in their hometowns. By the end of this book, readers will ask themselves one simple question whenever they reach for their wallets: Am I getting the biggest happiness bang for my buck?

• Rank: #248540 in Books
• Published on: 2013-05-14
• Released on: 2013-05-14
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 224 pages

Consumerology PB: The Truth about Consumers and the Psychology of Shopping

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Consumerology PB: The Truth about Consumers and the Psychology of Shopping
Philip Graves (Author)

Download: $9.99 (as of 01/12/2013 03:50 PST)

Consumer Behavior

Available in paperback for the first time, this new updated and revised second edition of Consumer.ology: the Truth About Consumers and the Psychology of Shopping contains a new introduction and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don't want; the ways in which we deceive ourselves; and the cutting edge behavioural science being used to change our habits to even more significant degrees.

• Rank: #88851 in eBooks
• Published on: 2013-01-24
• Released on: 2013-01-24
• Format: Kindle eBook
• Number of items: 1

The Behavioral Foundations of Public Policy:

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The Behavioral Foundations of Public Policy:
Edited by Eldar Shafir (Author), Eldar Shafir (Editor)

Download: $34.25 (as of 01/11/2013 17:25 PST)

Consumer Behavior

In recent years, remarkable progress has been made in behavioral research on a wide variety of topics, from behavioral finance, labor contracts, philanthropy, and the analysis of savings and poverty, to eyewitness identification and sentencing decision

• Rank: #2093 in eBooks
• Published on: 2013-01-10
• Released on: 2013-01-10
• Format: Kindle eBook
• Number of items: 1

Shoptimism: Why the American Consumer Will Keep on Buying No M

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Shoptimism: Why the American Consumer Will Keep on Buying No M
by Lee Eisenberg

New!: $21.99 $17.15 (as of 01/11/2013 06:27 PST)

Consumer Behavior

In this smart, engaging book, Lee Eisenberg, best-selling author of The Number: A Completely Different Way to Think about the Rest of Your Life, leads us on a provocative and entertaining tour of America's love/hate affair with shopping, a pursuit that, even in hard times, remains a true national pastime. Why do we shop and buy the way we do? In a work that will explain much about the American character, Eisenberg chronicles the dynamics of selling and buying from almost every angle. Neither a cheerleader for consumption nor an anti-consumerist scold, he explores with boundless curiosity the vast machinery aimed at inducing us to purchase everything from hair mousse to a little black dress. He leads us, with understated humor, into the broad universe of marketing, retailing, advertising, and consumer and scientific research--an arsenal of powerful forces that combine to form what he calls "The Sell Side." Through the rest of the book, Eisenberg leads us through the "Buy Side" -- a journey directly into our own hearts and minds, asking among other questions: What are we really looking for when we buy? Why are we alternately excited, guilt-ridden, satisfied, disappointed, and recklessly impulsive? What are our biases, need for status, impulses to self-express, that lead us individually to buy what we buy? Are you a classic buyer (your head wants to do the right thing), or a romantic buyer (your heart just wants to have fun)? How do men and women differ in their attitudes towards shopping, and does the old cliche -- "Women shop, men buy" -- apply any longer? Of special interest are the author's findings on the subject of What Makes a Good Buy? We all purchase things that we sooner or later regret, but what are the guidelines for making purchases that we'll never regret? What, for instance, defines the perfect gift? Brimming with wit and surprise, Shoptimism will be delightful and instructive reading for anyone with a credit card and a healthy curiosity about American culture, through good times and bad. For here, in one vivid journey, is a memorable, panoramic portrait of our everyday self-delusions, desires, and dreams.

• Rank: #605505 in Books
• Published on: 2013-01-05
• Released on: 2013-01-05
• Original language: English
• Number of items: 1
• Binding: Paperback
• 352 pages

Consumer Behaviour: Perspectives, Findings and Explanations

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Consumer Behaviour: Perspectives, Findings and Explanations
by John O'Shaughnessy

New!: $70.00 $59.62 (as of 01/10/2013 20:45 PST)

Consumer Behavior

A high level textbook discussing different perspectives in consumer behavior. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioral concepts.

• Rank: #183362 in Books
• Published on: 2013-01-15
• Released on: 2013-01-15
• Original language: English
• Number of items: 1
• Dimensions: 9.21" h x .83" w x 6.14" l, 1.76 pounds
• Binding: Paperback
• 536 pages