The Wisdom of Crowds

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The Wisdom of Crowds
by James Surowiecki
(211)

New!: $15.95 $10.85 (as of 12/31/2012 13:10 PST)
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Consumer Behavior

In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant–better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.

With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as popular culture, psychology, ant biology, behavioral economics, artificial intelligence, military history, and politics to show how this simple idea offers important lessons for how we live our lives, select our leaders, run our companies, and think about our world.

• Rank: #8331 in Books
• Published on: 2005-08-16
• Released on: 2005-08-16
• Original language: English
• Number of items: 1
• Dimensions: 8.00" h x .73" w x 5.14" l, .52 pounds
• Binding: Paperback
• 336 pages

Pick Another Checkout Lane, Honey: Learn Coupon Strategies to Save $1000s at the Grocery Store

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Pick Another Checkout Lane, Honey: Learn Coupon Strategies to Save $1000s at the Grocery Store
Joanie Demer (Author), Heather Wheeler (Author)
(34)

Download: $4.24 (as of 12/31/2012 02:03 PST)

Consumer Behavior

What if you could save over 70% on your monthly grocery budget and build a stockpile of food at the same time? Don t be a skeptic! Pick Another Checkout Lane, Honey will jumpstart your journey to saving $600 per month! If you re interested in the idea but overwhelmed by the logistics, you ll love our step-by-step approach that transforms even the most timid shopper from coupon-shy to coupon-savvy. Authors Joanie Demer and Heather Wheeler share their expertise along with hundreds of tried and true coupon tips in a fun, user-friendly format that will have you high-fiving the grocery store cashier in no time.

• Rank: #10138 in eBooks
• Published on: 2012-01-01
• Released on: 2012-01-01
• Format: Kindle eBook
• Number of items: 1

Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

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Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
by Martin Lindstrom
(95)

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Consumer Behavior

Foreword by Morgan Spurlock

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of  persuading us to buy.
 
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years.  Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.
 
Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals:
 
   • New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age – starting when they are still in the womb!
   • Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn’t their girlfriends).
   • How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares.
   • The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry’s (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol).
   • How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers ‘perfectly tailored’ to our psychological profiles.
   • How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive.   
   • What a 3-month long guerilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all.
   • And much, much more. 
 This searing expose introduces a new class of tricks, techniques, and seductions – the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever. 

• Rank: #43226 in Books
• Published on: 2011-09-us.html
• Released on: 2011-09-us.html
• Original language: English
• Number of items: 1
• Dimensions: 1.00" h x 6.39" w x 9.33" l, 1.15 pounds
• Binding: Hardcover
• 304 pages

Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond

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Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
by Paco Underhill
(195)

New!: $16.00 $10.88 (as of 12/30/2012 07:07 PST)
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Consumer Behavior

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture -- full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes: • The latest trends in online retail -- what retailers are doing right and what they're doing wrong -- and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers. • A guided tour of the most innovative stores, malls and retail environments around the world -- almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing. The new Why We Buy is an essential guide -- it offers advice on how to keep your changing customers and entice new and eager ones.

• Rank: #11402 in Books
• Published on: 2008-12-30
• Released on: 2008-12-30
• Original language: English
• Number of items: 1
• Dimensions: 8.31" h x .91" w x 5.39" l, .65 pounds
• Binding: Paperback
• 320 pages

People Buy You: The Real Secret to what Matters Most in Business

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People Buy You: The Real Secret to what Matters Most in Business
by Jeb Blount
(57)

New!: $21.95 $13.68 (as of 12/29/2012 21:35 PST)
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Consumer Behavior

The ultimate guide to relationships, influence and persuasion in 21^st century business.

What is most important to your success as a sales or business professional? Is it education, experience, product knowledge, job title, territory, or business dress? Is it your company's reputation, product, price, marketing collateral, delivery lead times, in stock ratios, service guarantees, management strength, or warehouse location? Is it testimonials, the latest Forbes write up, or brand awareness? Is it the investment in the latest CRM software, business 2.0 tools, or social media strategy?

You could hire a fancy consulting firm, make the list longer, add some bullet points, put it into a PowerPoint presentation, and go through the whole dog and pony show. But at the end of the day there will be only one conclusion… None of the above! You see, the most important competitive edge for today's business professionals cannot be found on this list, your resume, or in any of your company's marketing brochures.

If you want to know the real secret to what matters most in business, just look in the mirror. That's right, it's YOU. Do these other things matter? Of course they do, but when all things are equal (and in the competitive world we live in today, things almost always are) People Buy You.

Your ability to build lasting business relationships that allow you to close more deals, retain clients, increase your income, and advance your career to rise the top of your company or industry, depends on your skills for getting other people to like you, trust you, and BUY YOU.

This break-through book pushes past the typical focus on mechanics and stale processes found in so many of today's sales and business books, and goes right to the heart of what matters most in 21^st century business. Offering a straight forward, actionable formula for creating instant connections with prospects and customers, People Buy You will enable you to achieve a whole new level of success in your sales and business career. You'll discover:

• Three relationship myths that are holding you back
• Five levers that open the door to stronger relationships that quickly increase sales, improve retention, increase profits and advance your career
• The real secret to making instant emotional connections that eliminate objections and move buyers to reveal their real problems and needs
• How to anchor your business relationships and create loyal customers who will never leave you for a competitor
• How to build your personal brand to improve your professional presence and stand-out in the market place

People Buy You is the new standard in the art of influence and persuasion. Few books have tackled the subject of interpersonal relationships in the business world in such a practical and down-to-earth manner, breaking what many perceive as a complex and frustrating process into easy, actionable steps that anyone can follow.

• Rank: #21867 in Books
• Published on: 2010-06-21
• Original language: English
• Number of items: 1
• Dimensions: 8.66" h x .75" w x 5.63" l, .76 pounds
• Binding: Hardcover
• 208 pages

The $10 Trillion Prize: Captivating the Newly Affluent in China and India

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The $10 Trillion Prize: Captivating the Newly Affluent in China and India
by Michael J. Silverstein, Abheek Singhi, Carol Liao, David Michael
(18)

New!: $30.00 $18.90 (as of 12/29/2012 12:05 PST)
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Consumer Behavior

Meet your new global consumer

You’ve heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers?

Do you know that:
A There will be nearly one billion middle-class consumers in China and India within the next ten years?
A More than 135 million Chinese and Indians will graduate from college in this timeframe, compared to just 30 million in the United States?
A By 2020, 68 percent of Chinese households and 57 percent of Indian households will be in the middle and upper classes?
A The number of billionaires in China has grown from 1 to 115 in the past decade alone?

In The $10 Trillion Prize, bestselling author Michael J. Silverstein and his The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace. Already the world’s biggest buyers of cars, mobile phones, appliances, and more, these consumers are eager for more products and services. In fact, it’s estimated that by 2020, consumers in China and India will generate about $10 trillion of total annual revenue for companies selling to them.

This book explains who these consumers areAwhat they buy and why, how they think and shop, and how their needs and tastes are changing. It takes you into their lives so you can better understand what they want and what they’re looking for.

Only by fully comprehending the forces driving this new generation of consumers will your company be able to capitalize on the opportunities their buying power represents. Insightful and backed by rigorous research, this book takes you inside the hearts and minds of today’s emerging Chinese and Indian consumersAboth urban and rural, and across all income levelsApositioning your company to win as the next wave of global affluence reaches the marketplace.

• Rank: #116741 in Books
• Published on: 2012-10-02
• Original language: English
• Number of items: 1
• Dimensions: 9.37" h x 6.22" w x 1.10" l, 1.25 pounds
• Binding: Hardcover
• 336 pages

Overdressed: The Shockingly High Cost of Cheap Fashion

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Overdressed: The Shockingly High Cost of Cheap Fashion
by Elizabeth L. Cline
(40)

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Consumer Behavior

Until recently, Elizabeth Cline was a typical American consumer. She’d grown accustomed to shopping at outlet malls, discount stores like T.J. Maxx, and cheap but trendy retailers like Forever 21, Target, and H&M. She was buying a new item of clothing almost every week (the national average is sixty-four per year) but all she had to show for it was a closet and countless storage bins packed full of low-quality fads she barely wore—including the same sailor-stripe tops and fleece hoodies as a million other shoppers. When she found herself lugging home seven pairs of identical canvas flats from Kmart (a steal at $7 per pair, marked down from $15!), she realized that something was deeply wrong.

• Rank: #80469 in Books
• Published on: 2012-06-14
• Released on: 2012-06-14
• Original language: English
• Number of items: 1
• Dimensions: 9.25" h x .87" w x 6.38" l, .98 pounds
• Binding: Hardcover
• 256 pages

Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions

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Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
by Dan Ariely
(410)

New!: $15.99 $9.09 (as of 12/28/2012 18:52 PST)
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Consumer Behavior

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?

In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.

• Rank: #782 in Books
• Published on: 2010-04-27
• Released on: 2010-04-27
• Original language: English
• Number of items: 1
• Dimensions: .90" h x 6.54" w x 7.96" l, .63 pounds
• Binding: Paperback
• 384 pages

Customer Service: Industry Secrets Exposed.

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Customer Service: Industry Secrets Exposed.
Yaneke Robinson (Author)

Download: $2.99 (as of 12/26/2012 07:59 PST)

Consumer Behavior

This how-to guide reveals the secret sauce to delivering excellent Customer Service. This book will help you to understand your customer's expectations and give you a better understanding of the people who are your customers. Included are Bonus Care words and phrases that will give you that extra edge and help you stand out as a world class Customer Service Professional.

• Rank: #221950 in eBooks
• Published on: 2012-12-08
• Released on: 2012-12-08
• Format: Kindle eBook
• Number of items: 1